Quite often simple ideas, which can be easily implemented, can have a massive impact!
LinkedIn is a cost-effective marketing resource, yet it is habitually under utilised and rarely used well.
And yes, you are in the business of marketing yourself!
Firstly, if you are on the job market then it is important to remember that like a CV your LinkedIn profile is not there to get you a job. It’s there to get you an interview! So, you need to stand out from the crowd. Remember, recruiters and HR departments are some of the biggest users of LinkedIn. It’s where they go fishing for new talent!
Over 25 million people in the UK are on LinkedIn yet few use it properly. This is often particularly the case if you haven’t been looking for a new role for some time.
I have been working with individuals and business for a number of years now showing them how to use LinkedIn more effectively to market themselves so here a some of my top tips to help your profile stand out and appeal to more recruiters and potential future employers.
- YOUR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
(THIS IS THE MOST IMPORTANT PART OF YOUR PROFILE BAR NONE!)
- YOUR PHOTOGRAPH NEEDS TO BE A HEAD & SHOULDERS SHOT OF YOU AS YOU WOULD BE EXPECTED TO WALK INTO A BUSINESS MEETING
- YOUR CONTACT SECTION ISN’T COMPLETE OR UP TO DATE
- THE ABOUT SECTION IS JUST DETAILS OF WHAT YOU DO OR HAVE DONE. NOT THE BENEFITS YOU COULD BRING TO A FUTURE EMPLOYER
- DUMP THE CORPORATE SPEAK. TELL YOUR STORY IN YOUR OWN VOICE
- YOU DON’T HAVE ENOUGH CONNECTIONS (500 NEEDS TO BE A MINIMUM)
- IS YOUR EXPERIENCE SECTION UP TO DATE AND DOES IT CONTAIN DETAILS OF GREAT THINGS YOU HAVE DONE FOR YOUR EMPLOYERS?
- DO YOU HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGHT CREDIBILITY AND ARE THEY WRITTEN IN A SPECIFIC ENOUGH WAY?
- SKILLS & ENDORSEMENTS – ARE THEY UP TO DATE AND RELEVANT? MAKE SURE YOU INCLUDE EVERY SKILL YOU WANT SOMEONE TO KNOW YOU POSSESS?
- THERE ARE NO VIDEO TESTIMONIALS ON YOUR PROFILE
If you are serious about getting a new role through LinkedIn, then there are two key components that are required:
- You need a powerful personal profile that gets you found when your ideal contacts are searching on LinkedIn. This needs to be compelling & full of evidence of the value you can provide to a future employer so you gain instant credibility with your reader.
If your profile is ‘shoddy’ the reader just might think that everything else you do is shoddy as well!
- You then need a clear strategy to find, connect and engage with prospective recruiters and employers. (Surely you are not just going to sit back and wait for people to contact you… are you? 😊 )
I hope these have helped in some small way, but I am sure you will appreciate these by nature are generic and is only scratching the surface. There is so much I haven’t had space for, particularly the psychology behind a lot of it.
So, if you want some more personal 1 to 1 assistance then let’s talk.
Ian J Preston
T: 07504 056368
Ian is a leading Business Coach & Trainer and Keynote Speaker who heads up his own consultancy business, helping people and businesses work more effectively.
He has spent the last 30+ years in Sales & Marketing and has taken a particular interest in the art, science and psychology of selling, which he has shared by leading, training & coaching many teams and individuals over the years.
He helps individuals and businesses be more successful by:
★ Articulating their vision and strategy to achieve it
★ Attracting and engaging with better quality prospects and key people in your market
★ Increasing your visibility and credibility
★ Making even more sales
★ Working more effectively and efficiently
As a business leader of many years’ standing he is therefore well placed to share his considerable experience of working with many individuals and organisations to address their personal & business challenges and improve their performance.