Do You Invest In Your Own Self-Development?

Written by Ian Preston
22nd February 2018

consulting-2045471_960_720Do you ever hear yourself saying “This is hard” or “It’s not fair” or “If only I had those breaks” etc?

The late, great Jim Rohn said “Don’t wish it was easier wish you were better. Don’t wish for less problems wish for more skills. Don’t wish for less challenge wish for more wisdom”

Yet how many people actually invest in their own self-development? I remember reading a book many years ago by the great Tom Peters & Rob Waterman entitled “In Search of Excellence” and it triggered a great thirst for knowledge, particularly around the psychology of sales and why people do and don’t do things, even when logic is staring them in the face.

I stopped going to a networking event last year with people who run their own small businesses because when I asked “who would like to be better at doing what you do?” 22 people put their hands up. When I then asked” who would like to invest time and money in being better at doing what you do?” all but 2 people put their hands down. I wonder where they and their businesses are now?
The annoying thing is quite often it doesn’t have to cost a lot, and if it’s about you improving then it’s not really a cost at all but an investment in your future!

So talking about self-development I thought I would share a couple of gems that I have found very interesting and worthwhile lately.
The first was a book, ‘Leadership’ by Rudi Giuliani. I am sure you are aware he was the mayor of New York City. It is a fascinating read in itself about his career and how he built and managed teams and the strategies he employed along the way. It is further uplifted by the fact that 9/11 happened on his watch and it is fascinating and very instructive how he and his team dealt with the aftermath.

The second is probably more well-known and that is ‘The 7 Habits of Highly Effective People by Dr Stephen R Covey.” The book is a tome, and some people advised it is really ‘hard work’, so I ordered the 7 CD audio series instead. As I cover a lot of miles it is a great and effective way to use the time in the car. Each CD is approx. 1 hour long so not to be played on short journeys but longer ones when you can really get into the subject matter.
Also you also learn and retain stuff subliminally. I find myself using phrases and principles I may have not used before and wondered where they came from, until I play one of the CD’s next time.

If you tried them already I hope you enjoyed them as much as I did, and if you haven’t got round to them yet I thoroughly recommend them.

To quote the great JR again – “If you are not willing to risk the unusual, you will have to settle for the ordinary.”

If you still need convincing here is some feedback from someone who took the plunge and invested time and money in his own self-development:
“I engaged Ian in 2017 to provide LinkedIn coaching over a four-month period and found him to be one of the best professional trainers I’ve ever had the pleasure of learning from. Friendly, engaging and a great teacher, I found myself amazed at the number of features and techniques I was failing to take advantage of on the platform.
Thanks Henry Viola, very much appreciated. Methinks you will get your money back, and some! Knowing Henry as I do I know it will turn out to be a great investment.

Best regards


Ian is a leading Keynote Speaker, Trainer & Business Coach.

Having led teams and projects in the corporate world he now heads up his own consultancy business.

He has spent the last 30 years in Sales & Marketing and has taken a particular interest in the art, science and psychology of selling, which he has shared by training & coaching many teams and individuals over the years.

Ian also recognised that LinkedIn was a massively underutilised marketing tool and now spends a lot of his time working with individuals and businesses to help them use LinkedIn more effectively to find, connect and engage with their ideal clients.

Ian’s consultancy business, in addition to helping businesses be more effective also provides services associated with improving school governance.

Want to know more? Then please ring me, Ian Preston now on 07504 056368, or email me at

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About Ian Preston

Ian is a leading Business Coach & Trainer and Keynote Speaker.

With over 25 years’ experience in sales, training and coaching, Ian’s passion is helping business owners discover better ways to do business. He is passionate about coaching individuals and companies to be better, whether it’s about using LinkedIn to generate more opportunities & sales, working in education to improve governing bodies or providing coaching to deliver stunning sales performance.

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